{"title":"Toothpaste","description":"\u003cp\u003eFluoride toothpaste in flavours you will not get bored of, plus formulas for sensitive teeth, colour correction and kids.\u003c\/p\u003e","products":[{"product_id":"everyday-whitening-toothpaste","title":"Everyday Whitening Toothpaste","description":"\u003cp\u003eThe toothpaste that made people stop skipping their evening brush. Everyday Whitening lifts surface stains with a gentle polishing complex, keeps 1450 ppm fluoride where it belongs, and tastes like something you chose rather than something you were told to use.\u003c\/p\u003e\u003cp\u003eFive flavours, one formula. Cool Mint if you want it classic. Watermelon, Strawberry, Blue Raspberry or Grape Soda if you want your bathroom to be the best-smelling room in the house.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100 ml tube, roughly six weeks of twice-daily brushing\u003c\/li\u003e\n\u003cli\u003e1450 ppm sodium fluoride\u003c\/li\u003e\n\u003cli\u003eLow-abrasion polishing complex (RDA under 70)\u003c\/li\u003e\n\u003cli\u003eSLS-free, no artificial colours, vegan\u003c\/li\u003e\n\u003cli\u003eFoams lightly, rinses clean, no chalky aftertaste\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"Cool Mint","offer_id":58561703936331,"sku":"LM-TP-COOLMINT","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"Watermelon","offer_id":58561703969099,"sku":"LM-TP-WATERMELON","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"Strawberry","offer_id":58561704001867,"sku":"LM-TP-STRAWBERRY","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"Blue Raspberry","offer_id":58561704034635,"sku":"LM-TP-BLUERASPBERRY","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"Grape Soda","offer_id":58561704067403,"sku":"LM-TP-GRAPESODA","price":10.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/everyday-whitening-toothpaste.png?v=1790084527"},{"product_id":"violet-whitening-toothpaste","title":"Violet Colour-Correcting Toothpaste","description":"\u003cp\u003eYellow and violet sit opposite each other on the colour wheel. Put them together and yellow reads as neutral. Violet Toothpaste uses that trick every morning: a violet pigment film sits on the tooth surface for a few hours and cancels out warm tones, so your smile looks brighter in the mirror, in photos and under bad office lighting.\u003c\/p\u003e\u003cp\u003eIt is still a proper toothpaste underneath. Fluoride, low abrasion, a clean mint finish.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100 ml tube\u003c\/li\u003e\n\u003cli\u003e1450 ppm fluoride, RDA under 70\u003c\/li\u003e\n\u003cli\u003ePeroxide-free, safe for daily use\u003c\/li\u003e\n\u003cli\u003ePairs with Colour-Correct Serum for a stronger effect\u003c\/li\u003e\n\u003cli\u003eDoes not stain gums, sinks or toothbrushes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"Default Title","offer_id":58561704460619,"sku":"LM-TP-VIOLET","price":12.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/violet-whitening-toothpaste.png?v=1790084533"},{"product_id":"sensitive-whitening-toothpaste","title":"Sensitive Whitening Toothpaste","description":"\u003cp\u003eMost whitening toothpaste is built for people with tough teeth. This one is built for the rest of us. Sensitive Whitening lifts surface stains with a very low-abrasion polish, then leaves potassium nitrate and hydroxyapatite on the surface so your teeth feel calmer through the day.\u003c\/p\u003e\u003cp\u003eThe flavour is a soft, rounded mint. No sharp menthol, no burn.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100 ml tube\u003c\/li\u003e\n\u003cli\u003e5% potassium nitrate, 5% hydroxyapatite\u003c\/li\u003e\n\u003cli\u003e1450 ppm fluoride, RDA under 50\u003c\/li\u003e\n\u003cli\u003eSLS-free, vegan\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use alongside Enamel Shield Serum\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"Default Title","offer_id":58561704722763,"sku":"LM-TP-SENS","price":12.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/sensitive-whitening-toothpaste.png?v=1790084533"},{"product_id":"junior-toothpaste-strawberry","title":"Junior Toothpaste, Strawberry","description":"\u003cp\u003eEvery parent knows the two-minute standoff. Junior Toothpaste ends it with a strawberry that tastes like the fruit rather than the sweet, a gentle foam, and a tube kids can squeeze themselves.\u003c\/p\u003e\u003cp\u003eThe formula follows European guidance for children aged six and over, with 1000 ppm fluoride and nothing you would not want in a small mouth.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e75 ml tube\u003c\/li\u003e\n\u003cli\u003e1000 ppm fluoride for ages 6+\u003c\/li\u003e\n\u003cli\u003eNo artificial colours or sweeteners, SLS-free\u003c\/li\u003e\n\u003cli\u003eLow abrasion (RDA under 40)\u003c\/li\u003e\n\u003cli\u003eFlip cap, stands upright\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"Default Title","offer_id":58561705083211,"sku":"LM-TP-JUNIOR","price":9.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/junior-toothpaste-strawberry.png?v=1790084533"},{"product_id":"perfect-pair","title":"The Perfect Pair","description":"\u003cp\u003eThe two-step routine for people who do not want a routine. Brush with Everyday Whitening in the flavour you like, then thirty seconds of Colour-Correct Serum on the mornings that matter. That is it.\u003c\/p\u003e\u003cp\u003eIt is our most-gifted combination and the one we send to anyone who says they do not have time. Both products are travel-sized enough for a cabin bag, and neither needs any equipment beyond a toothbrush.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEveryday Whitening Toothpaste, 100 ml (your flavour)\u003c\/li\u003e\n\u003cli\u003eColour-Correct Whitening Serum, 30 ml\u003c\/li\u003e\n\u003cli\u003eSave €4 versus buying separately\u003c\/li\u003e\n\u003cli\u003eFree EU shipping over €45 (add anything small to qualify)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"Cool Mint","offer_id":58561717436747,"sku":"LM-B-PAIR-COOLMINT","price":26.99,"currency_code":"EUR","in_stock":true},{"title":"Watermelon","offer_id":58561717469515,"sku":"LM-B-PAIR-WATERMELON","price":26.99,"currency_code":"EUR","in_stock":true},{"title":"Strawberry","offer_id":58561717502283,"sku":"LM-B-PAIR-STRAWBERRY","price":26.99,"currency_code":"EUR","in_stock":true},{"title":"Blue Raspberry","offer_id":58561717535051,"sku":"LM-B-PAIR-BLUERASPBERRY","price":26.99,"currency_code":"EUR","in_stock":true},{"title":"Grape Soda","offer_id":58561717567819,"sku":"LM-B-PAIR-GRAPESODA","price":26.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/perfect-pair.png?v=1790084581"},{"product_id":"toothpaste-trio","title":"Toothpaste Trio","description":"\u003cp\u003eThree tubes, about four months of brushing, one delivery. Pick a single flavour if you have a favourite, or the Mixed pack (Cool Mint, Watermelon, Strawberry) if you like to decide in the morning.\u003c\/p\u003e\u003cp\u003eBuying three at once also means you are not standing in a supermarket aisle at 22:00 because the tube ran out. Each tube lasts about six weeks of twice-daily brushing, so a trio covers a season. It is also the easiest way to give a flavour a fair trial.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e3 x Everyday Whitening Toothpaste, 100 ml\u003c\/li\u003e\n\u003cli\u003e1450 ppm fluoride, low abrasion\u003c\/li\u003e\n\u003cli\u003eSave €5 versus buying separately\u003c\/li\u003e\n\u003cli\u003eMixed pack: Cool Mint, Watermelon, Strawberry\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"Cool Mint","offer_id":58561718944075,"sku":"LM-VP-TP3-COOLMINT","price":27.99,"currency_code":"EUR","in_stock":true},{"title":"Watermelon","offer_id":58561718976843,"sku":"LM-VP-TP3-WATERMELON","price":27.99,"currency_code":"EUR","in_stock":true},{"title":"Strawberry","offer_id":58561719009611,"sku":"LM-VP-TP3-STRAWBERRY","price":27.99,"currency_code":"EUR","in_stock":true},{"title":"Blue Raspberry","offer_id":58561719042379,"sku":"LM-VP-TP3-BLUERASPBERRY","price":27.99,"currency_code":"EUR","in_stock":true},{"title":"Grape Soda","offer_id":58561719075147,"sku":"LM-VP-TP3-GRAPESODA","price":27.99,"currency_code":"EUR","in_stock":true},{"title":"Mixed","offer_id":58561719107915,"sku":"LM-VP-TP3-MIXED","price":27.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/toothpaste-trio.png?v=1790084586"},{"product_id":"flavour-discovery-set","title":"Flavour Discovery Set","description":"\u003cp\u003eAll five flavours, full size, in a box that does not need wrapping. Cool Mint for the traditionalists, Watermelon and Strawberry for the summer, Blue Raspberry and Grape Soda for people who never really grew up. It is the best-selling gift we make.\u003c\/p\u003e\u003cp\u003eIf you cannot decide between flavours, this is how you find out. Line them up on the shelf and rotate. Most households settle on two favourites and fight over the third, which is exactly how we designed it. Great for a new flat, a new relationship, or a bathroom with too many people in it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e5 x Everyday Whitening Toothpaste, 100 ml\u003c\/li\u003e\n\u003cli\u003eCool Mint, Watermelon, Strawberry, Blue Raspberry, Grape Soda\u003c\/li\u003e\n\u003cli\u003eSave €10 versus buying separately\u003c\/li\u003e\n\u003cli\u003eGift box with flavour card\u003c\/li\u003e\n\u003cli\u003eFree EU shipping\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"Default Title","offer_id":58561719501131,"sku":"LM-VP-TP5","price":44.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/flavour-discovery-set.png?v=1790084586"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/collections\/flavour-discovery-set.png?v=1790085466","url":"https:\/\/lumoral.store\/collections\/toothpaste.oembed","provider":"Lumoral","version":"1.0","type":"link"}