{"title":"Best-Sellers","description":"\u003cp\u003eThe products people reorder. Start here if you want the short answer.\u003c\/p\u003e","products":[{"product_id":"everyday-whitening-toothpaste","title":"Everyday Whitening Toothpaste","description":"\u003cp\u003eThe toothpaste that made people stop skipping their evening brush. Everyday Whitening lifts surface stains with a gentle polishing complex, keeps 1450 ppm fluoride where it belongs, and tastes like something you chose rather than something you were told to use.\u003c\/p\u003e\u003cp\u003eFive flavours, one formula. Cool Mint if you want it classic. Watermelon, Strawberry, Blue Raspberry or Grape Soda if you want your bathroom to be the best-smelling room in the house.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100 ml tube, roughly six weeks of twice-daily brushing\u003c\/li\u003e\n\u003cli\u003e1450 ppm sodium fluoride\u003c\/li\u003e\n\u003cli\u003eLow-abrasion polishing complex (RDA under 70)\u003c\/li\u003e\n\u003cli\u003eSLS-free, no artificial colours, vegan\u003c\/li\u003e\n\u003cli\u003eFoams lightly, rinses clean, no chalky aftertaste\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"Cool Mint","offer_id":58561703936331,"sku":"LM-TP-COOLMINT","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"Watermelon","offer_id":58561703969099,"sku":"LM-TP-WATERMELON","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"Strawberry","offer_id":58561704001867,"sku":"LM-TP-STRAWBERRY","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"Blue Raspberry","offer_id":58561704034635,"sku":"LM-TP-BLUERASPBERRY","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"Grape Soda","offer_id":58561704067403,"sku":"LM-TP-GRAPESODA","price":10.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/everyday-whitening-toothpaste.png?v=1790084527"},{"product_id":"colour-correct-whitening-serum","title":"Colour-Correct Whitening Serum","description":"\u003cp\u003eOur most re-ordered product, and the fastest way to look brighter before a call, a date or a photo. Colour-Correct Serum is a concentrated violet pigment suspended in a glycerin base. Brush it on for 30 seconds, rinse, and warm yellow tones read as neutral for hours.\u003c\/p\u003e\u003cp\u003eNothing here bleaches. It is colour theory, not chemistry, which is why it is safe to use every day and pairs well with any of our other whitening products.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e30 ml bottle, roughly 60 applications\u003c\/li\u003e\n\u003cli\u003eWater-soluble violet pigment, peroxide-free\u003c\/li\u003e\n\u003cli\u003eUse after brushing, 2 to 3 times per week or daily\u003c\/li\u003e\n\u003cli\u003eDoes not stain gums, lips or sinks\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"Default Title","offer_id":58561705607499,"sku":"LM-SERUM-CC","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/colour-correct-whitening-serum.png?v=1790084540"},{"product_id":"whitening-strips","title":"Whitening Strips","description":"\u003cp\u003eWhitening strips with the two annoyances removed: the slipping and the zingers. Ours use PAP+ (phthalimidoperoxycaproic acid with potassium citrate and hydroxyapatite) instead of hydrogen peroxide, so stains are lifted without the free radicals that make enamel feel raw.\u003c\/p\u003e\u003cp\u003eThe strip itself is thin, grips the tooth surface, and dissolves cleanly after 30 minutes. Wear them while you answer emails.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e14 or 28 treatments (upper and lower strip per treatment)\u003c\/li\u003e\n\u003cli\u003e30 minutes per session, once a day\u003c\/li\u003e\n\u003cli\u003ePAP+ whitening complex, peroxide-free\u003c\/li\u003e\n\u003cli\u003eNoticeable lift after 7 days, full course in 14\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive teeth\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"14 Treatments","offer_id":58561705967947,"sku":"LM-STRIPS-14TREATMENTS","price":34.99,"currency_code":"EUR","in_stock":true},{"title":"28 Treatments","offer_id":58561706000715,"sku":"LM-STRIPS-28TREATMENTS","price":59.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/whitening-strips.png?v=1790084540"},{"product_id":"stain-lift-whitening-mouthwash","title":"Stain-Lift Whitening Mouthwash","description":"\u003cp\u003eA mouthwash should not feel like a dare. Stain-Lift is alcohol-free, so there is no sting and no dry mouth afterwards, and it carries a low dose of PAP so the daily rinse does some of the whitening work for you.\u003c\/p\u003e\u003cp\u003eThirty seconds, morning and night, after brushing. The mint is clean and lasts through the commute.\u003c\/p\u003e\u003cp\u003eIf you have only ever used the supermarket kind, the first thing you will notice is the absence of the burn. The second is that your teeth stay smoother between brushes, because the PAP complex is working on the film that stains cling to.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e500 ml bottle, about 50 rinses\u003c\/li\u003e\n\u003cli\u003eAlcohol-free, SLS-free\u003c\/li\u003e\n\u003cli\u003ePAP stain-lifting complex, fluoride 225 ppm\u003c\/li\u003e\n\u003cli\u003eCool Mint\u003c\/li\u003e\n\u003cli\u003eMeasuring cap included\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"Default Title","offer_id":58561706852683,"sku":"LM-MW","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/stain-lift-whitening-mouthwash.png?v=1790084540"},{"product_id":"enamel-shield-serum","title":"Enamel Shield Serum","description":"\u003cp\u003eWhitening gets the attention. Enamel does the work. Enamel Shield is a nightly leave-on serum that deposits hydroxyapatite, the mineral your enamel is made of, onto the tooth surface where it can fill microscopic surface roughness and keep teeth feeling smooth and glassy.\u003c\/p\u003e\u003cp\u003eBrush, apply with the built-in applicator, do not rinse, go to bed. Most people notice smoother teeth within a fortnight.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e30 ml, about 45 nightly applications\u003c\/li\u003e\n\u003cli\u003e10% hydroxyapatite, calcium phosphate, xylitol\u003c\/li\u003e\n\u003cli\u003eFluoride-free, peroxide-free\u003c\/li\u003e\n\u003cli\u003eRecommended alongside any whitening course\u003c\/li\u003e\n\u003cli\u003eSoft mint, no rinsing required\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"Default Title","offer_id":58561707835723,"sku":"LM-ENAMEL","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/enamel-shield-serum.png?v=1790084551"},{"product_id":"led-whitening-kit","title":"LED Whitening Kit","description":"\u003cp\u003eThe full whitening course in a box you will actually finish. The LED Whitening Kit pairs a wireless silicone mouthpiece with PAP+ gel pods. Load a pod, press the button, ten minutes later you are done. Six sessions make a course; most people see the difference after three.\u003c\/p\u003e\u003cp\u003eThe mouthpiece is fully waterproof and charges over USB-C. No wires in your mouth, no bulky trays, no peroxide.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWireless LED mouthpiece, USB-C, 20 sessions per charge\u003c\/li\u003e\n\u003cli\u003e3 x PAP+ gel pods (one full course)\u003c\/li\u003e\n\u003cli\u003e10 minutes per session, auto shut-off\u003c\/li\u003e\n\u003cli\u003ePeroxide-free, safe for sensitive teeth\u003c\/li\u003e\n\u003cli\u003eRefill pods available in 3-packs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"Default Title","offer_id":58561708196171,"sku":"LM-LEDKIT","price":89.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/led-whitening-kit.png?v=1790084551"},{"product_id":"sonic-electric-toothbrush","title":"Sonic Electric Toothbrush","description":"\u003cp\u003eA sonic toothbrush that looks like it belongs in your bathroom rather than a hospital. Slim handle, matte finish, one button. Underneath: 38,000 vibrations per minute, three modes, a two-minute timer with 30-second quadrant pulses, and a battery that lasts a month between charges.\u003c\/p\u003e\u003cp\u003eEight colours. Pick the one that matches the towels.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e38,000 VPM, three modes (Clean, White, Gentle)\u003c\/li\u003e\n\u003cli\u003e30-day battery, USB-C charge in 4 hours\u003c\/li\u003e\n\u003cli\u003e2-minute timer with quadrant pacer\u003c\/li\u003e\n\u003cli\u003eIPX7 waterproof, one-piece body\u003c\/li\u003e\n\u003cli\u003eIncludes 1 brush head; replacement heads in matching colours\u003c\/li\u003e\n\u003cli\u003e2-year warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"Cloud","offer_id":58561709113675,"sku":"LM-BRUSH-CLOUD","price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Ink","offer_id":58561709146443,"sku":"LM-BRUSH-INK","price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Sage","offer_id":58561709179211,"sku":"LM-BRUSH-SAGE","price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Blush","offer_id":58561709211979,"sku":"LM-BRUSH-BLUSH","price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Sand","offer_id":58561709244747,"sku":"LM-BRUSH-SAND","price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Sky","offer_id":58561709277515,"sku":"LM-BRUSH-SKY","price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Lilac","offer_id":58561709310283,"sku":"LM-BRUSH-LILAC","price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Cherry","offer_id":58561709343051,"sku":"LM-BRUSH-CHERRY","price":69.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/sonic-electric-toothbrush.png?v=1790084558"},{"product_id":"starter-set","title":"The Starter Set","description":"\u003cp\u003eIf you only buy one thing from us, buy this. The Starter Set is the daily routine in three steps: brush with Everyday Whitening Toothpaste, rinse with Stain-Lift Mouthwash, and use Colour-Correct Serum whenever you want to look brighter than you did ten minutes ago.\u003c\/p\u003e\u003cp\u003ePick your toothpaste flavour. Everything else is included.\u003c\/p\u003e\u003cp\u003eIt is also the set we point new customers at when they ask where to begin, because each product does a different job and none of them overlap. Toothpaste for the daily lift, mouthwash for the film between brushes, serum for the instant visual difference.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEveryday Whitening Toothpaste, 100 ml (your flavour)\u003c\/li\u003e\n\u003cli\u003eColour-Correct Whitening Serum, 30 ml\u003c\/li\u003e\n\u003cli\u003eStain-Lift Whitening Mouthwash, 500 ml\u003c\/li\u003e\n\u003cli\u003eSave €6 versus buying separately\u003c\/li\u003e\n\u003cli\u003eFree EU shipping\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"Cool Mint","offer_id":58561715536203,"sku":"LM-B-START-COOLMINT","price":44.99,"currency_code":"EUR","in_stock":true},{"title":"Watermelon","offer_id":58561715568971,"sku":"LM-B-START-WATERMELON","price":44.99,"currency_code":"EUR","in_stock":true},{"title":"Strawberry","offer_id":58561715601739,"sku":"LM-B-START-STRAWBERRY","price":44.99,"currency_code":"EUR","in_stock":true},{"title":"Blue Raspberry","offer_id":58561715634507,"sku":"LM-B-START-BLUERASPBERRY","price":44.99,"currency_code":"EUR","in_stock":true},{"title":"Grape Soda","offer_id":58561715667275,"sku":"LM-B-START-GRAPESODA","price":44.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/starter-set.png?v=1790084576"},{"product_id":"best-sellers-bundle","title":"The Best-Sellers Bundle","description":"\u003cp\u003eEverything that earns its place on the shelf, at three sizes of commitment. The 3-piece covers brushing and whitening. The 5-piece adds the rinse and the touch-ups. The 7-piece is the whole routine, including enamel care, and saves the most.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e3 pieces:\u003c\/strong\u003e Everyday Whitening Toothpaste (Cool Mint), Colour-Correct Serum, Whitening Strips (14)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5 pieces:\u003c\/strong\u003e the above plus Stain-Lift Mouthwash and Exfoliating Tooth Wipes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7 pieces:\u003c\/strong\u003e the above plus Enamel Shield Serum and Precision Whitening Pen\u003c\/li\u003e\n\u003cli\u003eSave €11, €16 or €27\u003c\/li\u003e\n\u003cli\u003eFree EU shipping on every size\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"3 Pieces","offer_id":58561716224331,"sku":"LM-B-BEST-3PIECES","price":54.99,"currency_code":"EUR","in_stock":true},{"title":"5 Pieces","offer_id":58561716257099,"sku":"LM-B-BEST-5PIECES","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"7 Pieces","offer_id":58561716289867,"sku":"LM-B-BEST-7PIECES","price":119.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/best-sellers-bundle.png?v=1790084581"},{"product_id":"toothpaste-trio","title":"Toothpaste Trio","description":"\u003cp\u003eThree tubes, about four months of brushing, one delivery. Pick a single flavour if you have a favourite, or the Mixed pack (Cool Mint, Watermelon, Strawberry) if you like to decide in the morning.\u003c\/p\u003e\u003cp\u003eBuying three at once also means you are not standing in a supermarket aisle at 22:00 because the tube ran out. Each tube lasts about six weeks of twice-daily brushing, so a trio covers a season. It is also the easiest way to give a flavour a fair trial.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e3 x Everyday Whitening Toothpaste, 100 ml\u003c\/li\u003e\n\u003cli\u003e1450 ppm fluoride, low abrasion\u003c\/li\u003e\n\u003cli\u003eSave €5 versus buying separately\u003c\/li\u003e\n\u003cli\u003eMixed pack: Cool Mint, Watermelon, Strawberry\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lumoral","offers":[{"title":"Cool Mint","offer_id":58561718944075,"sku":"LM-VP-TP3-COOLMINT","price":27.99,"currency_code":"EUR","in_stock":true},{"title":"Watermelon","offer_id":58561718976843,"sku":"LM-VP-TP3-WATERMELON","price":27.99,"currency_code":"EUR","in_stock":true},{"title":"Strawberry","offer_id":58561719009611,"sku":"LM-VP-TP3-STRAWBERRY","price":27.99,"currency_code":"EUR","in_stock":true},{"title":"Blue Raspberry","offer_id":58561719042379,"sku":"LM-VP-TP3-BLUERASPBERRY","price":27.99,"currency_code":"EUR","in_stock":true},{"title":"Grape Soda","offer_id":58561719075147,"sku":"LM-VP-TP3-GRAPESODA","price":27.99,"currency_code":"EUR","in_stock":true},{"title":"Mixed","offer_id":58561719107915,"sku":"LM-VP-TP3-MIXED","price":27.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/files\/toothpaste-trio.png?v=1790084586"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/7320\/4555\/collections\/best-sellers-bundle.png?v=1790085452","url":"https:\/\/lumoral.store\/collections\/best-sellers.oembed","provider":"Lumoral","version":"1.0","type":"link"}